AI Insights · Timothy · July 2025
Top 5 Digital Pacifier Games on iOS in the UK, Q2 2025
Explore the performance trends of the top digital pacifier games on iOS in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top digital pacifier games on iOS in the United Kingdom demonstrated varied performance trends, as revealed by Sensor Tower.
Candy Crush Saga from King saw a dynamic quarter. Weekly revenue reached a peak of approximately $1.3M in mid-April, while weekly downloads experienced an initial rise, peaking at 15.7K, and gradually decreased to about 9K by the end of June. The game maintained a robust active user base, though it saw a decline from over 533K to around 412K.
Color by Number：Coloring Games by Wildlife Studios showed a consistent revenue increase, ending the quarter at approximately $7.1K. Downloads fluctuated, with a high of 19.5K in mid-April, before stabilizing around 7.4K. Active users peaked at 73.2K, but gradually decreased to 43.8K.
CBeebies Playtime Island experienced fluctuating downloads, with a high of 6K in mid-April. Active users initially rose to nearly 57K but settled around 36K by the end of June.
Applaydu Play & Discover by FERRERO TRADING LUX S.A. saw a significant spike in downloads, peaking at 10.1K in mid-April. However, active users saw a steady decline from 16.3K to just under 8K.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited showed stable revenue, peaking at $6.3K in late April. Downloads remained steady, with a slight increase to 4.3K mid-quarter, while active users hovered around 40K throughout the period.
For more detailed insights, visit Sensor Tower's platform.
